creative function

10 years

By Paul Maley - January, 2014

"Celebrating 10 years in Formula 1 with the first ever night race."


In honour of this 10 year anniversary the Bahrain royal family wanted to promote this special anniversary.

However this year was going to be different the race was to take place at night for the first time ever.

But how do you show footage of an event that has that has never happened before?


Show Proposition


With a balanced mix of footage celebrating the previous 10 years of races and an animation capturing the energy, pace and excitement of what’s to come with the first ever night race, we threw in a composed pumping soundtrack, historic footage, strong links to the print campaign and an energetic animation to form the tracks logo the completed advert is here for your enjoyment.

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