Advertising - Art Direction - Design - Digital - Delivery
By Paul Maley - April, 2015
When I was approached by my old CD to ask if I would be interested in helping to promote a worthy charity, I couldn't say no. Especially when faced with the stats of the devastation Malaria causes. But to me the stats are something alot of people can shut out and ignore so I wanted to find a more personal approach to get into peoples head and use simple language that relates to our everyday lives.
The loss of life to Malaria is scary, and as a play on the charity name "MALARIA NO MORE", I wanted to play on these words and to turn them on their head. By focusing on the loss that is suffered. And the resulting Daughter NO MORE.
The only way of stopping this is to make Malaria No more.
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