Advertising - Art Direction - Shoot Direction - Design - Digital - Motion - Delivery
By Paul Maley - November, 2013
This brief came into us from AB World foods, They asked us to create an advertising campaign around persuading people to try Tabasco on Eggs via social media, digital 6$ and press advertising.
After many iterations the solution that we agreed on was to create the egg dishes to become a continuation of the bottle, making eggs and Tabasco a true visual partnership. This was my first food photo shoot, and to this day I have never seen so many eggs cooked in one day. It was a tricky combination cooking the eggs to the perfect constancy for the perfect break and run for the perfect shot.
The end designs consisted of a system that allowed the adverts to cycle through numerous dishes and messages and keep going in a loop.
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