creative function

Taste more

Advertising - Art Direction - Shoot Direction - Design - Digital - Motion - Delivery

By Paul Maley - November, 2013

Tabasco and Eggs - The ultimate breakfast combination.


This brief came into us from AB World foods, They asked us to create an advertising campaign around persuading people to try Tabasco on Eggs via social media, digital 6$ and press advertising.


After many iterations the solution that we agreed on was to create the egg dishes to become a continuation of the bottle, making eggs and Tabasco a true visual partnership. This was my first food photo shoot, and to this day I have never seen so many eggs cooked in one day. It was a tricky combination cooking the eggs to the perfect constancy for the perfect break and run for the perfect shot.


The end designs consisted of a system that allowed the adverts to cycle through numerous dishes and messages and keep going in a loop.

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